RPM Calculator
Use our RPM Calculator to calculate revenue per 1,000 pageviews and estimate website monetization performance. Ideal for bloggers, publishers, content creators, and AdSense users looking to track earnings and improve advertising revenue.
What is RPM?
RPM is the estimated revenue a publisher earns per 1,000 pageviews (or per 1,000 video views on YouTube). It is the headline metric inside AdSense, Ad Manager, Mediavine, AdThrive/Raptive, Ezoic and YouTube Studio.
RPM Calculator for Bloggers
RPM lets a blogger forecast monthly revenue from traffic. If your RPM is $8 and you expect 200,000 pageviews next month, projected ad revenue is $1,600.
RPM for YouTube
YouTube reports both playback-based CPM and RPM. RPM is always lower because it includes views that did not show an ad and reflects YouTube's revenue share.
How to improve RPM
- Move into higher-paying niches.
- Increase session depth so each visitor sees more ad impressions.
- Improve ad layout density (within network limits).
- Add a header-bidding partner.
What is a good RPM?
- General lifestyle/news: $5–$15
- Tech, finance, B2B: $20–$50
- Legal, insurance: $40–$100+
- YouTube: $1–$15 depending on niche
RPM Calculator FAQ
What does RPM mean for publishers?
RPM (revenue per mille) is the estimated revenue a publisher earns for every 1,000 pageviews or video views. It is the headline monetization metric for AdSense, Ad Manager, YouTube and most blog ad networks.
What is the RPM formula?
RPM = (Total Revenue ÷ Total Pageviews) × 1,000. The 1,000 multiplier keeps the value readable in dollars instead of fractions of a cent per view.
What is a good AdSense RPM for a blog?
A typical blog RPM is $5–$15. Tech, B2B, finance and insurance niches commonly exceed $20–$50 because advertisers bid more for that audience.
Why is my AdSense RPM so low?
Common causes include a low-paying niche, audience geo mix, weak ad layout, shallow session depth, low viewability and limited ad fill.
How can I increase my site RPM?
Move into higher-paying niches, optimize ad layout, raise sessions per user, add header bidding and improve content depth and dwell time.
What is the difference between page RPM and session RPM?
Page RPM normalizes revenue per 1,000 pageviews. Session RPM normalizes revenue per 1,000 user sessions, which can include multiple pageviews per visit.
What is YouTube RPM and how is it different from CPM?
YouTube RPM is what the creator earns per 1,000 total video views after YouTube's revenue share. CPM is what advertisers paid per 1,000 monetized impressions, before that share is deducted.
Does traffic source affect RPM?
Yes. Organic search and direct traffic typically produce higher RPM than social or referral traffic because intent and engagement are stronger.
Does mobile traffic have a lower RPM than desktop?
Often, yes. Smaller screens fit fewer ad units and have shorter sessions, which compresses RPM relative to desktop.
How accurate is the RPM calculator for forecasting earnings?
The math uses the exact industry formula. Real earnings still depend on seasonality, ad fill rate, viewability and policy changes.
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Open →Last updated: Q1 2026