Conversion Rate Calculator
Free conversion rate calculator for CRO teams, growth marketers and paid-media managers. Compute CVR for landing pages, ads, email campaigns and full funnels in seconds.
What is conversion rate?
Conversion rate (CVR) measures the percentage of visitors who complete a specific goal. It is the single lever that amplifies every other metric — every 10% lift in CVR reduces CPA by 10% and improves ROAS proportionally.
CVR formula and example
CVR = (Conversions ÷ Visitors) × 100. Example: 120 signups from 4,000 landing page visitors = 3.00% conversion rate.
Conversion rate benchmarks (2026)
- Ecommerce (all): 2% – 3% average, 5%+ top decile
- SaaS free trials: 3% – 7%
- B2B lead-gen forms: 2% – 5%
- Email click-to-conversion: 1% – 5%
- Paid search landing pages: 4% – 6%
- Mobile app installs: 25% – 40%
How to improve conversion rate
- Match landing page headline exactly to ad copy.
- Reduce form fields — every extra field cuts CVR ~4%.
- Add trust signals: reviews, badges, real customer photos.
- Speed up the page; every 1s delay drops CVR ~7%.
- Segment by traffic source and personalize the offer.
CVR and other metrics
CVR sits between click and revenue. Combined with CPC it produces CPA. Combined with average order value it produces revenue per session. Combined with CTR it produces total funnel efficiency.
Conversion Rate FAQ
What is conversion rate?
The percentage of visitors, clicks or sessions that complete a defined goal.
What is the CVR formula?
CVR = (Conversions ÷ Visitors) × 100.
What is a good conversion rate?
Ecommerce averages 2%–3%; SaaS free trials 3%–7%; B2B lead-gen 2%–5%.
How can I improve conversion rate?
Match landing page to ad, remove friction, add proof, speed up the page and test.
Should I measure CVR by session or user?
Session-based CVR is easier to compare against ad platforms; user-based is truer for repeat-visit funnels.
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Customer acquisition cost.
Open →Last updated: Q1 2026